01
Positioning
Define the audience, competitive context and reason the property matters.
MARKETING · SCOTT JENVEY
Exceptional homes deserve
considered marketing.
A property earns attention when its positioning, presentation and distribution work as one coherent system.
See the marketing framework↘
THE MARKETING STANDARD
A clear point of view
in a crowded market.
The strongest campaigns do more than look polished. They identify the property’s most compelling story, shape it for the right audience and carry it consistently across every touchpoint.
THE FRAMEWORK
Six connected disciplines behind a thoughtful launch.
02
Visual storytelling
Use photography, film, design and copy to create a coherent editorial impression.
03
Digital launch
Prepare the listing, campaign assets and destination experience for discovery.
04
Sotheby’s reach
Connect local representation with an internationally recognized luxury platform.
05
Targeted exposure
Place the campaign in channels and conversations relevant to likely buyers.
06
Reporting
Track response, interpret feedback and adjust intelligently as the market speaks.
VISUAL STORYTELLING
Photography from one of Scott’s listing campaigns, also produced as film, vertical social clips and 3D floor plans.
THE SOTHEBY’S PLATFORM
An Okanagan home,
seen around the world.
Every home Scott represents is carried by Sotheby’s International Realty’s global network: its own websites and apps, the world’s most authoritative financial and lifestyle media, and portals that reach buyers across Asia and Europe.
275+
years of the Sotheby’s name marketing the world’s finest possessions
42M+
visits to sothebysrealty.com, the network’s global listing site
8M+
page views a year on sothebysrealty.ca
#1
ranked affiliate website among 1,100 Sotheby’s International Realty offices
Figures as published by Sotheby’s International Realty Canada at sothebysrealty.ca, October 2026.
WHERE YOUR HOME APPEARS
Distribution through the Sotheby’s International Realty network, matched to the home and its price.
01
The global network
Showcased on sothebysrealty.com and the Sotheby’s International Realty mobile and Apple TV apps, then distributed to more than 100 interconnected Sotheby’s websites around the world.
02
Sothebysrealty.ca
Canada’s Sotheby’s website, with location-based and predictive search, generating qualified buyer enquiries for the listings it carries.
03
Financial and luxury media
The Wall Street Journal and MarketWatch for every home. Barron’s, Mansion Global and LuxuryEstate.com above US$1 million, and JamesEdition above US$490,000.
04
Asia and Europe
Juwai, China’s leading international property site, Prop GO Luxury and Nikkei Asian Review in Asia. Le Figaro, House24 and Properstar for European buyers, in their own languages.
05
Social advertising
Every home represented by Sotheby’s International Realty Canada is advertised on Facebook and Instagram to a targeted, qualified audience of local and Canadian buyers.
06
Print and the auction house
Where a property warrants it: the Globe and Mail, the Vancouver Sun and Insight: The Art of Living® at home; the Financial Times, Bloomberg Markets and Condé Nast abroad; and Sotheby’s auction house clientele.
THE LOCAL LAYER
Reach finds the buyer.
Analysis keeps them.
A global platform brings attention. What turns it into an offer is a home priced and positioned against its real competition, and a campaign adjusted to what buyers actually do.
01
Priced against the competition
Before launch, Scott reads what a buyer will see beside your home: the competing active listings, the pending sales and the recent listings that expired unsold, which mark where the market refused to go.
02
A home on scottjenvey.com
Your listing sits within a site built around Okanagan neighbourhoods, with guides and a monthly market perspective for each, so buyers researching the area find your home in context.
03
Targeted campaigns
Search and social campaigns aimed at the buyers most likely to move, including relocators from Vancouver, Calgary and Toronto, run alongside the Sotheby’s program.
04
Reporting that reads intent
Views on REALTOR.ca, the MLS® and social media are read together with showing feedback, so any adjustment rests on what buyers are doing rather than a page count.
LOCAL EXPERTISE · GLOBAL PLATFORM
The campaign should feel specific to the home, and visible well beyond it.
Explore the selling approachLet’s position your property well.
Scott can outline a tailored launch strategy based on your home, market and preferred timing.